Casey Communications

Radio Spots

The following radio spots were written in July-August, 2005, for Casey Communications, a Seattle-based company that specializes in radio advertising. These radio spots were used for "Small Business Innovators," a radio talk show produced on KKNW 1150 Seattle, that deals with business issues for small business owners. The purpose of the radio spots was to provide short vignettes of information relevant to starting a small business and keeping it going for the long run.

I had previously collaborated with Paul E. Casey, President of Casey Communications and host of "Small Business Innovators," on his book, Is Self-Employment For You?, published by Hara Publishing in 2004. The radio spots were based on subject matter from the book. In all, I wrote about 50 radio spots. Four of these are presented below.

 


Radio :60

Sustaining Your Small Business

Business Plans

On todayís "Sustaining Your Small Business," sponsored by OfficeMax, successful entrepreneur and author Paul Casey talks about business plans.

Having a plan for your business is certainly important. It can give you an outline of goals for your business, and a strategy for how to achieve them. But I strongly recommend that you don't let yourself become a slave to your business plan.

Business plans have a tendency to become outdated very fast, and being a small business owner requires flexibility. When things don't go your way, it's better to change your business plan and adjust your strategies. You don't want to stick to a business plan that isn't working.

Bottom Line: There's no one "right way" to start a successful business. Your prospects for success will be higher if you let yourself be flexible with your business plan, and adjust it when you need to.

Thatís sustaining a business dot net.

"Sustaining Your Small Business" is sponsored by OfficeMax, the leading provider of client products and services.

 


Radio :60

Sustaining Your Small Business

Failure

On todayís "Sustaining Your Small Business," sponsored by OfficeMax, successful entrepreneur and author Paul Casey talks about failure.

Never be afraid of failure! Believe it or not, failure is one of your best friends!

As a small business owner, you are required give your clients the best solution that you can provide for their needs. But there's always the possibility that there will be a failure somewhere in your product or service.

The best thing about failure is, it tells you where you went wrong. If you make a mistake, you will then know how to correct the failure, or how to avoid it the next time around.

Bottom Line: Your prospects for success will be enhanced if you learn from your failures and use them to improve your product or service. You have the freedom to fail, but also the freedom to try again. Out of failure comes the means for later success.

Thatís sustaining a business dot net.

"Sustaining Your Small Business" is sponsored by OfficeMax, the leading provider of client products and services.

 


Radio :60

Sustaining Your Small Business

Self-Analysis

On todayís "Sustaining Your Small Business," sponsored by OfficeMax, successful entrepreneur and author Paul Casey talks about Critical Self-Analysis.

Critical Self-Analysis is the ability to look inside yourself when things go wrong, and to hold yourself accountable for your own mistakes, instead of blaming other people or outside circumstances.

Critical Self-Analysis requires that you be honest with yourself. When things go wrong, you must examine your own actions and the quality of your product or service, and find the error that you yourself made. You can then correct that error, or avoid making it a second time.

Bottom Line: Your prospects for success will be enhanced if you practice Critical Self-Analysis. In the end, you and only you are responsible for your own successes or failures.

Thatís sustaining a business dot net.

"Sustaining Your Small Business" is sponsored by OfficeMax, the leading provider of client products and services.

 


Radio :60

Sustaining Your Small Business

Showing Up

On todayís "Sustaining Your Small Business," sponsored by OfficeMax, successful entrepreneur and author Paul Casey talks about success and showing up.

Woody Allen once said, "Eighty percent of success is showing up." As a small business owner, I agree with this statement.

The most successful business owners are those who "show up." That is -- the ones who come to work day after day, who are always on time for meetings and appointments, and who deliver top-quality products or services to their clients time and again. "Showing up" is the foundation of sustaining your business for the long run.

Bottom Line: Your prospects for success will be enhanced if you follow Mr. Allen's advice. Show up, do your job, and keep doing it day after day.

Thatís sustaining a business dot net.

"Sustaining Your Small Business" is sponsored by OfficeMax, the leading provider of client products and services.

 


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