The monologue below (in bold text) was written in June, 2002, for Killingsworth Presentations, a Lake Forest, CA production company. The monologue was part of a "module," or presentation package, produced for an awards ceremony for Countrywide Real Estate. The awards ceremony took place in July, 2002 at Countrywide’s world headquarters in Atlanta, GA.
The purpose of the awards ceremony was to honor Countrywide real estate agents who had been accepted into the "Platinum Circle." The "Platinum Circle" is Countrywide’s designation for agents who have sold a large amount of real estate, while at the same time demonstrating exeptional quality of service in their work. In other words, agents in the "Platinum Circle" are recognized as Countrywide’s best employees.
For this module, I wrote the monologue that was used for the accompanying film presentation. The module itself was designed by Greg King of Killingsworth Presentations. I have included the rest of Greg King’s proposal for the module here, to keep the monologue in context.
Countrywide Opening Module
The opportunity we have is to set the standard for the Platinum Circle award dinner, just like Countrywide has set the standard for the award itself. We feel this is a unique opportunity to establish for each attendee the importance of the Platinum Circle, and to give each a sense of pride that they qualified for the event.
To do this we have created a set and a module that together, will define the special nature of this award.
As the attendees enter the ballroom, they will be greeted by the stage, featuring six scrim columns spaced horizontally across the stage, with a large circle in the center. This whole arrangement is backed in black. The scrim columns can be lit in different colors as well as acting as screens for projected images.
The large circle placed center stage is an obvious symbol of the award but appears unfinished. It’s center is covered by stretched Spandex. Though nicely lit, it will play a role in the module about to begin and is in fact, three circles stacked together. The projection screens on each side of the stage will handle main projection, graphics, and I-mag.
The concept of standards, of measuring oneself against high goals or achievements is a common human practice. We have set standards in industry, art, and commerce, and continually seek ways to raise the bar on our own performance, whether in our vocations or other pursuits.
The goal of the short video that will begin the Platinum Circle general session is to focus on that concept, and to praise those in attendance for their achievement.
This module will be composed of stock footage and graphics, as well as video representing the awardees.
The lights dim and the soundtrack begins. The main screens come to life, as do the scrim panels on the stage with supporting visuals to the main screens. The music is stoic and emotional.
Throughout the module, the set has been interacting and working with the video. As mentioned, the scrims on stage have projected images that support the main screens. The images projected there will be slow motion, black and white, some color, but will be more like texture in appearance.
Meanwhile, the stacked circles on stage will react to the module as well. As silver is mentioned in the voice-over, the first circle will move from its place in the center of the stage, to stage right and will be lit. It is silver in color. As gold is mentioned, the second circle, gold in color, will move to stage left and receive a light. As platinum is explained, the center circle will light up and remain lit to the end of the module. Printed on this circle are the words, as found on the Platinum Circle logo, "Setting the Platinum Standard."
But wait, there’s more. As the module wraps and the last line is stated, we will hear the VO continue as it introduces Countrywide CEO, Todd Dalporto. As this announcement begins, the center circle will receive a backlight that will create a sillouette of Todd on the Spandex in the center of the circle. When his name is heard, there will be a puff of smoke in front of the center circle, the Spandex center of the circle will disappear, and Todd will step through the circle to the stage. The empty hole will then be filled with the rest of the logo, creating the Platinum Circle logo on stage that will remain for the remainder of the event.
The stage set is now complete, the standard has been stated, and Todd takes his place as the MC to begin the awards.
>>> Back to top
- Brochure Copywriting - Case
Studies - Executive Summaries -
Newsletter Writing - Press
Video Script Writing - SEO Website Content Writing - White Papers - Social Media Copywriting