The following email newsletters were written in 2006 for, a web site that recommends online degree programs from accredited online universities (including the University of Phoenix, Kaplan University Online, etc.). Visitors to can request information on online degree programs in a variety of subjects (i.e. business, criminal justice, etc.).

For this assignment, I was hired by World Class Strategy, a Seattle, WA-based marketing firm that maintains the web site. The following e-mail newsletters were sent out to prospective customers who had previously requested information about online degree programs from


Newsletter #1:

Financial aid options for online colleges


  1. "Get Financial Aid For Your Online Degree"
  2. "Find Financial Aid Now For Your Online Education"


Did you know that online universities offer multiple financial aid options to help you meet your tuition needs? The options include:

Scholarships -- There are just as many scholarships available for online students as there are for four-year college students. Many online universities offer a search service to help you to find the scholarships for which you may qualify.

Federal Financial Aid -- With recent changes in financial aid laws, more online university students now qualify for Federal Stafford Student Loans, Federal PLUS Loans, Federal Perkins Loans, Federal Pell, and Federal SEOG Grants.

Private Loans -- Online universities can put you in touch with national lenders who offer private loans to cover your tuition and other educational expenses.

Corporate Reimbursement and Third-Party Billing -- Many employers will pay some or all of an employee's tuition for continuing education. Online universities will help you to set up payment plans for Corporate Reimbursement or Third Party-Billing.

U.S. Armed Forces Tuition Assistance -- Members of the United States Armed Forces are eligible for up to $4,500 per year in tuition assistance from their branch of service.

Click here to visit Find the online university with the financial aid package that is right for your needs.


Newsletter #2:

Homeland security jobs on the rise.


  1. "More Workers Needed For Homeland Security Jobs"
  2. "WANTED: Employees with Homeland Security Degrees"
  3. "Earn Your Degree Now For A Career In Homeland Security"


Over the next decade, hundreds of thousands of workers will be needed to meet the ever-increasing challenges of homeland security. Government agencies and contractors are searching for people with the right skills and education to help keep America safe and secure.

According to the U.S. Bureau of Labor Statistics, the top jobs in homeland security will be:

  • Occupational Health and Safety Specialists and Technicians
  • Detectives and Criminal Investigators
  • Correctional Officers
  • Police and Sheriffs' Patrol Officers, Supervisors, and Managers
  • Emergency Management Specialists
  • Emergency Medical Technicians and Paramedics
  • Environmental Science and Protection Technicians, including Health Technicians
  • Hazardous Materials Removal Workers

Online universities are now offering Associate and Bachelors degrees in Homeland Security, Criminal Justice, and Public Safety Administration. These degree programs, which can be completed in as little as 13 months, provide administrative training for supervisory positions at homeland security agencies. A degree in Homeland Security is an excellent starting point for a career in law enforcement, foreign policy, immigration law, or emergency management.

Click here to visit Find the online degree program that will help you to begin a rewarding and highly-respected career in service of your country.


Newsletter #3:

Hottest job markets in the coming years


  1. "Hottest Job Markets In The Next Decade"
  2. "The Fastest-Growing Job Markets In The Next Ten Years"


According to the Department of Labor's Bureau of Labor Statistics, the fastest-growing job markets of the next ten years will include:


  • Healthcare occupations will grow by 33.3%, the fastest of any sector. There will be 1.2 million new jobs in healthcare, including over 700,000 new jobs for Registered Nurses.

Education and Childcare Services

  • Rising student enrollments will create demand at all levels of education.
  • Private educational services will grow by 32.5%, adding 898,000 new jobs.
  • Jobs for preschool and childcare educational administrators will grow by 27.9%.

Computers and Information Technology

  • Employment with software publishers will grow by 67.6%.
  • Jobs for computer and information systems managers will grow by 25.9%.

Business and Financial Services

  • Employment services jobs will grow by 45.5%.

  • Real estate will be the fastest growing financial industry, with a growth rate of 32.1%.
  • Accountants, auditors, and management analysts will add 386,000 new jobs.


  • Government employment -- including Homeland Security jobs -- will grow by 10%, adding 2.2 million jobs, primarily in local and state governments.

You must act now to take advantage of this skyrocketing job growth. Earning an online degree can be an important first step towards a profitable and rewarding career in any of these industries.

Click here to visit Find the online degree program that will help you to jump-start your career in healthcare, education, software and information technologies, business, or government services.


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